16" x 24" -- standard door mat, rugged coir bristles scrape off dirt, mud, moisture and debris, vinyl backing helps keep mat in place, UV-protected color resists fading, text is printed with high quality UV ink that helps prevent fading as well. ( no vinyl is used so there will be no peeling) care instructions, I recommend placing your doormat in an area with lower traffic and they must be kept in a dry place such as an enclosed porch, outer hallway , garage, etc . Things like blowing rain and wet weather will cause the bristles of coir to shed. They are 100% natural fibers from the husks of coconuts and once wet the print can appear faded or smeared due to loss of fibers. To clean, just give it a good little shake.